The Goal

Design an app that allows existing users to access all information regarding Doodles in a centralized location, while also making it accessible to new users who may not have too much interest in Web 3.0 brands and technologies.

The Problem

Doodles currently only has one main website and lacks a mobile application, making it difficult to access news and information about Doodles in one place. I have created a proposed UI/UX design for the company in hopes of attracting the company's attention, and having a conversation about how I can contribute to their ongoing success.

Self-service challenge

1. An app to help easily locate all information regarding the Doodles ecosystem in a single place.
2. An app that helps track all digital collectibles for Doodles on all NFT marketplaces in one place.
3. Easy to use app that saves users time.

Aimed at young hip crowd

During our discovery phase we wanted to forecast what assumptions we were correct on and what else we could find to create the best Doodles MVP.

Quantitative Research

I conducted interviews with 10 users, where I then created empathy maps to understand the users I'm designing for and their needs where gained some key insights:

• A primary user group identified through research was existing users within the Doodles community that find it inconvenient to access any information on different websites/sources.
• This user group confirmed initial assumptions about Doodles information architecture, but research also revealed that it was even harder for non-community members to access information if they were interested in joining the Doodles community.
• We now know that our target audience is mostly made up of men and women aged 18-26.